The 23-Point Checkout Optimization Checklist
Use this comprehensive checklist to audit your checkout flow and identify opportunities to reduce cart abandonment.
Download the Checklist
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Page Load & Performance
Checkout page loads in under 2 seconds
No layout shifts or content jumping during load
All images are optimized and load quickly
Form Design
Guest checkout is prominently offered (no forced account creation)
Form fields auto-fill with browser data
Address validation and autocomplete is enabled
Inline error messages appear immediately (not on submit)
Mobile keyboard types match input fields (numeric for phone/zip)
Trust & Security
Trust badges are displayed (SSL, payment logos, guarantees)
Return/refund policy is clearly linked
Customer support contact is visible
Security statement or encryption notice is present
Payment Options
Multiple payment methods available (credit, PayPal, etc.)
Accelerated checkout buttons prominently placed (Shop Pay, Apple Pay, Google Pay)
Buy Now Pay Later options offered (Affirm, Klarna, etc.)
Shipping & Delivery
Shipping costs displayed early (ideally before checkout)
Delivery time estimates are shown for each shipping option
Free shipping threshold clearly communicated if applicable
Order Summary
Cart contents always visible or easily accessible
Ability to edit quantities without leaving checkout
Promo code field present but not overly prominent
Final total clearly displayed before payment submission
Mobile Experience
Checkout is fully responsive and touch-friendly
CTA buttons are large and easily tappable
No horizontal scrolling required
Next Steps
Go through this checklist with your current checkout flow. For every item you can't check off, you've identified a potential optimization opportunity. Prioritize the fixes that will have the biggest impact on your conversion rate.
Want Us to Audit Your Checkout?
We'll conduct a comprehensive checkout audit and provide a prioritized list of improvements with estimated impact.
Request a Checkout Audit